Course Description

Learn what direct mail is and how to use different direct mail pieces as part of your sales strategy to produce big time results.

Head of InsideSales Labs

Gabe Larsen

Course curriculum

  • 1

    How to Use Direct Mailers to Win Customers

    • Note from the Author

    • How to Get The Most Out of This Game Plan
  • 2

    The Why, What, and How of Direct Mailers

    • Overview
  • 3

    The Research Play: How Cards Outperformed Email

    • The Research Play

    • Lessons Learned
  • 4

    The Magic Eight Ball Play: How We Lost and Why We Failed

    • The Eight Ball Play

    • Lessons Learned
  • 5

    Resources

    • Slide Deck