Sales and Marketing have always been at odds so we wanted to see if we could help get them on the same page. In this study, we asked 678 sales and marketing leaders how they viewed challenges, what methods are optimal to build brand awareness, and how leaders should be thinking about generate leads and creating pipeline.
Complete this game plan to understand:
- What do sales and marketing leaders agree and disagree on regarding marketing challenges
- What methods are most effective at building brand awareness
- What do sales and marketing leaders believe are the most effective ways to generate leads and build pipeline